What is Augmented Reality
Augmented Reality (AR) lets you view digital content over top of the real world, using your smartphone or tablet.
With augmented reality, digital information like videos, 3D objects, music and social media can be embedded and appear live on top of physical materials.
An introduction to AR from our technology partner GravityJack
AR is changing the world today
This isn’t tomorrow’s technology. It’s real, it’s proven, and it’s changing the way people live, learn and interact with each other and the world that surrounds them.
"As the mobile industry transitions from keypad to touch screen as the new interaction mechanism, Augmented Reality based interaction will drive the next wave of growth "− Neil Shah, MobileMarketer.com
"...investment in augmented reality (AR) applications will total $670 million this year, and the annual amount is expected to exceed $2.5 billion by 2018"− ABI Research
"The potential for AR advertising lies within its ability to engage the audience. AR advertising can reach target customers in ways that other mediums can’t"− Ad-tech
At SevenMedia we’re passionate about the incredible power of AR. Brands and businesses adopting AR are shaping the way they showcase their product, sell to their customers, reach new audiences and are changing the way customers interact with their product.
Here are some examples of the possibilities AR currently presents:
See videos play on top of advertising in magazines or on posters
Bring ads to life by placing your product on the page in 3D
Watch your packaging transform from a 2D label into a game
Instantly buy items straight from your phone just by scanning your favorite magazine or catalog
Get step-by-step instructions on how to replace the cartridge in your printer as you are looking at it
Not all AR is created equally
Are you a brand wondering how to integrate AR?
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